Advertising Planning : Mathematical Models in Advertising Media Planning
Amsterdam: Elsevier, 1973.
Hardcover. Library stamps/marks/labels/pocket peel on rear cover, TAPED boards and hinges, wear. Ugly yet still serviceable and solid hardcover.; "The author believes that simulation is the most realistic approach to the media scheduling problem and applies the AD-ME-SIM model to the campaign, as well as discussing linear..... More