Reaching Audiences Worldwide : Perspectives of international broadcasting and audience research
Bonn: CIBAR, 2003.
Trade Paperback. Slight wear. Crisp trade paperback.; "Contains some of the presentations given at recent CIBAR conferences in Washington, D.C. (7th-9th November, 2001) and Stockholm (6th-8th November, 2002)". CIBAR: Conference of International Broadcasters' Audience Research services. Contents: Editor's note -- CIBAR: what it is, how it works..... More