New York: Whittlesey House, 1940.
Illustrated by Laurence Reynolds. First Edition; Second Printing. Hardcover. Very Good- in Very Good- dust jacket. Item #13092
Blotted owner's stamp on endpapers, light tone, gift note, otherwise light wear; Dust Jacket pencil note on rear flap, light rub, light wear. Solid hardcover. ; "Almost everyone has some pet group or project he wants to boost by means of articles in the newspaper. Women's clubs, men's organizations, church groups, fraternal orders, civic and benevolent societies, all are clamoring for newspaper space. Some of the are adept at obtaining it. More often, they are not. This book is intended to make the task of the publicity chairman easier, more pleasant and more fruitful. It explains newspaper requirements, how publicity articles should be written, how special projects may be "built up" through proper publicity. And it tells the proper way to handle relations between the club representative and the newspaper." ; Drawings; ix, 189 pages.