New York: Garland Publishing, 1986.
Hardcover. Very Good with no dust jacket. Item #13889
Library stamps/marks/labels/pocket, otherwise light wear. Solid hardcover.; "The articles included in this analogy were selected to portray the historical development of inquiry pertaining to repetition effects during this century. Collectively they offer insight into the bases for the current view of how repetition affects advertising strategy and the appropriateness of various repetition strategies in enhancing a communication's impact." - Introduction. Anthology of seventeen scholarly articles with varied paging. ; History Of Advertising; Ex-Library; Vol. 10.
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