New York: John Day, 1929.
First Edition; First Printing. Hardcover. Very Good- in Very Good- dust jacket. Item #14669
Cloth darkened, some unopened pages, light wear; Dust Jacket spine faded, light soil, light wear. Solid hardcover. ; "Under the drive of an insatiable desire to have new things, the news values in advertising have been exploited to such an extent that we should "news" about old and new products. This Crying of Wares is Advertising's job." - Introduction. Classic of advertising technique, uncommon in dust jacket. ; xvii, 308 pages.