Commercial Photography : A practical handbook explaining modern methods and appliances for the production of high grade commercial photographs
London: Isaac Pitman & Sons, 1928.
First Edition; First Printing. Hardcover. Very Good- in Good dust jacket. Item #14890
Light tone, light wear; Dust Jacket chipped along top edge, 4" front flap edge tear, toned. Solid hardcover. ; Introduction to the business of Commercial Photography. "The principal thing that should be borne in mind by the commerical photographer, first, last, and always, is that the client is not the least bit interested about one's methods. The polish of one's apparatus may elicit approval, but it is the prints, and the prints alone, which a customer buys. That little grey silver upon a sheet of white paper may cost him pence, shillings, or pounds, but that bit of paper is all he gets, and if it does not evoke his enthusiasm one's trouble is wasted. ... [the bank manager client] was interested in the points of his bank, another client is interested in his chocolate creams, or his neckties, or his machines. Our job is to represent them upon small sheets of white paper, in patches of grey." - Preface. "Pinkham & Smith Company, Fine Photographic Goods, Boston" label on front free endpaper. Solid first edition, uncommon in dust wrapper. ; xiv, 142, 4 ad pages.
Price: $39.95