The Retailer's Manual : Embodying the conclusions of thirty years' experience in Merchandizing
New York: Guinn Company, 1967.
Reprint. Hardcover. Very Good- with no dust jacket. Item #15741
Library stamps/marks/labels/pocket, otherwise light wear. Solid hardcover.; Facsimile reprint of 1969 edition, printed by Jenning Brothers, Newark NJ for the Author. Reprinted by The B Earl Puckett Fund for Retail Education, Inc. "The B. Earl Puckett Fund for Retail Education was begun in 1963 in honor of the retiring chairman of the board of Allied Stores" its aim being to improve the library collections of colleges and universities on the subject of retailing. Four distinguished professors in the subject compiled a bibliography of 1,700 titles of books. articles and reports of value on the subject, and then selected 270 book titles as a minimal beginning library in the subject. The foundation now is urging retail business firms to donate this basic collection to colleges or universities of their choice." Possibly the first professional manual for small shopkeepers, based on Terry's career in the neighborhood grocery business. "This book is designed mainly as a text-book on the art of buying and selling goods at retail, and naturally, in writing it, the writer has kept in view the deficiencies of the young and inexperienced. ... Experience is a good teacher; but his school is a very expensive one, and many of his lessons may be economically and advantageously studied in a book of this kind, and gotten by heart before we go into his school. ... and it a further aim of this book to make the influence of these simple truths on the ordinary operations of business more apparent, through the various illustrations and exemplifications used, so that the youthful student may have some knowledge of, or at least some preparation for, the lessons he may have to learn before he enters the school of experience." - Introductory. ; Ex-Library; [5]-406 pages.
Price: $49.95


