Improvised News : A Sociological Study Of Rumor
Indianapolis: Bobbs-Merrill, 1966.
First Edition; First Printing. Hardcover. Very Good in Very Good- dust jacket. Item #17329
Light wear; Dust Jacket light tone, 1/4" edge tears, otherwise light wear. Solid hardcover.; First Edition, First Printing of this significant and still-cited classic in the sociology of rumor and mass communication. Shibutani rejects that rumors are mere irrational gossib but function when demand for information exceeds supply of trustworthy information. Rumor is a form of collective problem-solving, as people pool and interpret incomplete information to construct a plausible understanding of uncertain events.; x, 262 pages.
Price: $29.95
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