Expert Systems in Tourism Marketing
London: Routledge, 1996.
First Edition; First Printing. Hardcover. Very Good with no dust jacket. Item #4768
Library stamps/marks/labels/slip, otherwise light wear. Crisp copy. ; "This volume provides insights into the fundamental concepts, procedures and methodologies of knowledge-based systems as appled to tourism marketing management. Using a range of examples and illustrations, the authors show how expert systems are designed to improve managerial decision-making skills and demonstrate the applicability of the models to problems and issues faced by tourism managers in a variety of contexts." ; Issues In Tourism Series; Ex-Library; x, 214 pages.