Item #5067 Reaching Audiences Worldwide : Perspectives of international broadcasting and audience research. Oliver Zöllner, Zollner.

Reaching Audiences Worldwide : Perspectives of international broadcasting and audience research

Bonn: CIBAR, 2003.

Trade Paperback. Near Fine with no dust jacket. Item #5067
ISBN: 3932872096

Slight wear. Crisp trade paperback.; "Contains some of the presentations given at recent CIBAR conferences in Washington, D.C. (7th-9th November, 2001) and Stockholm (6th-8th November, 2002)". CIBAR: Conference of International Broadcasters' Audience Research services. Contents: Editor's note -- CIBAR: what it is, how it works / Allen Cooper -- Meeting marketing and program placement needs for research: questionnaire review / James S. Morrow -- How do surveys deal with multiple forms of access? / Colin M. Wilding -- Multi-media measurement. Measuring a broadcaster's total impact / Mark Rhodes -- Reaching difficult to access populations. Audience research, for whom, how and why? / Stephen Hegarty, Haleh Vaziri -- Nigeria: a 'do it yourself' case study. Evaluation of the radio programme Hannu Daya / Graham Mytton -- How our listeners see us. The evolving image and position of Radio Free Europe/Radio Liberty from the Cold War to the present / R. Eugene Parta -- Crises past: InterMedia's experience in supplying research quickly when it counts / David G. Gibson -- Reflections on media research in Muslim societies after 9/11: sense and sensibilities / Haleh Vaziri -- Crises and calamities through the prism of foreign language broadcasts / Valentina Zlobina -- But don't overlook shortwave / Graham Mytton -- Soft or bumpy landings? Explaining stereotypes and prejudices in conjunction with tuning in to international stations / Roland Schürhoff -- Does an 'all-German' TV channel have a market potential in the USA? Results of two surveys for "German TV" / Oliver Zöllner, Alice Buslay-Wiersch, Roland Schürhoff -- Political analysis for professionals and amateurs / Valentina Zlobina. ; CIBAR Proceedings; Vol. 1; 131 pages.

Price: $39.95

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