Dynamic Models of Advertising Competition : Open- and Closed-Loop Extensions
Boston: Kluwer Academic Publishers, 1991.
Hardcover. Very Good with no dust jacket. Item #5768
ISBN: 0792391462
Library stamps/marks/labels/slip, otherwise light wear. Solid hardcover.; Contents: Preface; 1. Advertising and Competition; 2. Analytical Models and Strategy Concepts; 3. Analysis of a Lancaster Duopoly; 4. Analysis of a Vidale-Wolfe Duopoly; 5. Analysis of a Diffusion Duopoly; 6. Summary and Final Considerations; References; Author Index; Subject Index. ; International Series in Quantitative Marketing; Ex-Library; viii, 122 pages.
Price: $29.95
See all items in
Business
See all items by Gary M. Erickson