New York: Arno Press, 1976.
Reprint. Hardcover. Library stamps/marks/labels, otherwise light wear. Solid hardcover.; Reprint of the 1921 edition published by Audit Bureau of Circulations, Chicago. Includes index. Original subtitle reads: "A Text Book for use in conjunctionwith auditors' reports and publishers' statemetns made under the rules of the Audit...
Advertising and Marketing
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New York: Arno Press, 1976.
Waltham MA: Waltham Watch Company, 1904.
Illustrated by Illustrated. Revised Edition. Pamphlet. Light dampstains affecting first and last text pages, otherwise light wear. Solid paperback stapled pamphlet. ; Advertising piece for Waltham Watch Company, with cover printed "With Compliments of Alden Brothers Jewelers, 95 Main St., Waterville, Maine. ; 32 pages.
New York: Garland Publishing, 1986.
Hardcover. Library stamps/marks/labels/pocket, otherwise light wear. Solid hardcover.; The History of Advertising; Ex-Library; Vol. 9.
New York: John Day, 1929.
First Edition; First Printing. Hardcover. Cloth darkened, some unopened pages, light wear; Dust Jacket spine faded, light soil, light wear. Solid hardcover. ; "Under the drive of an insatiable desire to have new things, the news values in advertising have been exploited to such an...
Boston: Kluwer Academic Publishers, 1991.
Hardcover. Library stamps/marks/labels/slip, otherwise light wear. Solid hardcover.; Contents: Preface; 1. Advertising and Competition; 2. Analytical Models and Strategy Concepts; 3. Analysis of a Lancaster Duopoly; 4. Analysis of a Vidale-Wolfe Duopoly; 5. Analysis of a Diffusion Duopoly; 6. Summary and Final Considerations; References; Author...
Amsterdam: Elsevier, 1973.
Hardcover. Library stamps/marks/labels/pocket peel on rear cover, TAPED boards and hinges, wear. Ugly yet still serviceable and solid hardcover.; "The author believes that simulation is the most realistic approach to the media scheduling problem and applies the AD-ME-SIM model to the campaign, as well as discussing linear.....
Johannesburg: Witwatersrand University Press, 1950.
Non-Book. Corner creasing, price stamps, otherwise light wear. Single advertising sheet. ; Two sided advertising sheet for early South African philosopher Errol Harris book, a philosophical discourse on international order and the abolitiion of war. ; 2 pages.
New York: McGraw Hill, 1930.
Illustrated by Illustrated. First Edition. Hardcover. Gutter started at half-title page, rear hinge starting, paper clip stains, light soil and sun, otherwise light wear. Still serviceable and solid oversize hardcover. ; Compilation of five years of winners of the Harvard Advertising Awards. Acknowledgment and Tribute...
Singapore: Prentice Hall, 1998.
First Edition; First Printing. Trade Paperback. Edgewear and light creasing, otherwise light wear. Solid trade paperback. ; "This book reports on the VAL [Value and Lifestyles] study done in Singapore which identifies seven clusters of Singaporeans with different values and lifestyles." ; viii, 280,  pages.
New York: New-York Historical Society, 1922.
Limited Edition. Hardcover. Library stamps/marks/labels/pocket, hinges starting, endpapers toned, shelfwear, otherwise light wear. Solid hardcover.; The uncommon First, Limited Edition of Three Hundred Copies; this copy out of series. "It is not claimed that every advertisement has been copied; in the main they are.....
New York: McGraw-Hill, 1935.
First Edition; First Printing. Hardcover. Slight cock, light tone, light wear. Solid hardcover. ; First printing of the first edition of this classic of sales/marketing psychology. ; x, 237 pages.
Vincennes IN: Original Company, 1987.
Third Edition. Hardcover. Library REBIND in hardcover with wrap covers laid down, library stamps/marks/labels/pocket, otherwise light wear. Solid hardcover. ; "The sale of broadcast time is one of the unique selling situations of our time. The sales person must convince the retailer or manufacturer that.....
New York: Arno Press, 1976.
Reprint Edition. Hardcover. Library stamps/marks/labels/pocket, light tone, otherwise light wear. Solid hardcover.; Reprint of 1935 edition published by Harper, New York.; Getting and Spending : The Consumer's Dilemma; Ex-Library; xi, 211 pages.
Chicago: American Marketing Association, 1979.
Trade Paperback. Library stamps/marks/labels, light tone, otherwise light wear. Solid trade paperback.; Bibliography Series; Ex-Library; Vol. 35; xi, 118 pages.
London: Routledge, 1996.
First Edition; First Printing. Hardcover. Library stamps/marks/labels/slip, otherwise light wear. Crisp copy. ; "This volume provides insights into the fundamental concepts, procedures and methodologies of knowledge-based systems as appled to tourism marketing management. Using a range of examples and illustrations, the authors show how expert systems are.....
New York: Gregg Publishing, 1922.
First Edition. Hardcover. Cocked, tone, a few pages with pencil LINING, pencil note on front free endpaper, otherwise light wear; Dust Jacket dampstaining, rubbed, 1" margin tears with some creasing, wear. Solid hardcover. ; "It is assumed that the student has no knowledge of advertising...
Cleveland OH: Penton Research Services, 1998.
Trade Paperback. Slight wear. Crisp trade paperback. ; Contents: Ch 1: Introduction; Ch 2 Inquiry Options Are Different Today Than Five Years Ago; Ch 3: Inquiry Trends; Ch 4: Current Practices and Preferences; Ch 5: Use of the Internet for Purchasing Activities; Ch 6...
Ithaca NY: New Strategist Publications, 2007.
Third Edition. Trade Paperback. Library stamps/marks/labels, cover curl, otherwise light wear. Solid oversize trade paperback. ; "based on unpublished data collected by the Bureau of Labor Statistics' 2005 Consumer Expenditure Survey. It presents detailed spending data by race and Hispanic origin for the ten...
Bonn: CIBAR, 2003.
Trade Paperback. Slight wear. Crisp trade paperback.; "Contains some of the presentations given at recent CIBAR conferences in Washington, D.C. (7th-9th November, 2001) and Stockholm (6th-8th November, 2002)". CIBAR: Conference of International Broadcasters' Audience Research services. Contents: Editor's note -- CIBAR: what it is, how it works...